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     There are more than 200 factors that Google Algorithms use to rank a website high on the search engine results page. One such factor which is quite dominant in deciding the rank of a website is domain authority (DA).      It is a number or a metric that shows the authority of your site. The higher your DA is, the more prominent are your odds of positioning higher on Search Engine Result Pages (SERPs) and hence getting more natural incoming traffic. This metric was created by Moz, yet different organizations have made tools that rank domains dependent on various factors and give them a rating starting from 0 and go to 100.      Ranking websites dependent on their authority gained prominence because of PageRank that was presented by Larry Page (Google's Founders) and it is utilized until today as an approach to quantify the significance of websites.  What is domain authority?      The domain authority of a site gives a score from 0 to 100 (the higher the better),